Pure magic.
Unbeknownst to most people, The King himself made an unforgettable contribution to the world of delicious chocolate-covered treats. Before his death, Elvis apparently invented the Peanut Butter & Banana Creme Reese Cup. Mmmmm. You need to try these things…seriously. I hereby bestow the Practical Reasoning Official Seal of Approval on the Elvis Peanut Butter & Banana Creme Reese Cup. From Elvis’ hometown newspaper:
Brandon Solano, marketing director for Reese’s, says the brand is betting big on the King: 50 million Elvis Cups and 100,000 store displays are being created in the biggest promotion in Reese’s history, he says. Reese’s has even decked out Kevin Harvick’s #29 NASCAR Reese’s car with “Elvis all over it” for an upcoming race.
“Elvis is as relevant today as ever,” Solano says. “He’s an American icon, and in a lot of ways, he’s timeless. I’m told that at Graceland, nearly half the
visitors are under 35.”
Solano says the Elvis Cup idea was born last summer when an episode of American Idol was shot in Memphis.
It took several months to work out the recipe.
“We went through a number of samples,” Solano says. “We had to figure out how much banana to use, should it be ripe or green banana, should it be a circus-type peanut flavor.”
There are four different images of Elvis available on the packaging: Vegas Elvis and ’50s Elvis on the standard cups, Hawaii Elvis on the “King Size” big cups, and ‘68 Comeback Elvis on the minis.
5 Comments
August 26, 2007 at 6:40 am
Harvick is my favorite driver. However, it is amazing to me to see how people glorify this dead drug addict. I also like Reese’s Peanut Butter Cups. But Reese glorifies Elvis, again, a dead drug addict, to sell a product. Its all pretty crazy to me.
August 27, 2007 at 5:44 pm
But they make me feel so good!!
August 28, 2007 at 9:54 am
It’s all about the cash….
Not sure I would have tried the little candies without all the hype. At first thought, combining a banana flavor to my already favorite treat didn’t sound to appealing. However, these little morsels have such a mild hint of banana flavor that they are actually pretty tasty.
And I figure, we’re just pouring money into Pricilla’s purse.
August 28, 2007 at 6:57 pm
We reviewed them recently here. I wasn’t overly impressed.
Brian
August 30, 2007 at 4:48 pm
Where’s the complimentary link on the candy site? If you’re going to post to your site, be nice and post a link to this site.
All in all, the review said they were pretty good. No need to click on the link.